Projects I created with Artificial Intelligence
Where creativity meets technology
Project
Social Media Ad for Anita Gelato (International Client), 2023
About
I designed AI-generated background environments for Anita Gelato’s social media campaign, each inspired by a different ice cream flavor. From pavlova to bubblegum, every background reflects the flavor’s personality, adding a playful and imaginative visual layer that elevates the brand’s creative presence online.
Name of Project
Germinative AI
BEYOND immersive exhibition, TLV, July 2024
About
Germinative AI is an immersive artwork exploring AI’s creative potential through the metaphor of a seed. It traces the life cycle of AI-generated plants- from a real seed scanned into Midjourney to speculative botanical forms visualized through AI. Presented on 270-degree projections with sound, it invites viewers into an imaginative botanical world while questioning whether AI can replicate nature’s intelligence or contribute to biodiversity in an era of ecological crisis.
I led the entire creative process for the project, from conceptualization and research to developing the storyboard, generating AI visuals, animating clips, collaborating with After Effects animators, sourcing and integrating the soundscape, and overseeing the final immersive experience. This project allowed me to merge design, storytelling, and generative AI tools to create a unique, imaginative vision of a botanical future.
Visit project site: germinativeai.com